Customer Relationship Management (CRM) is about acquiring and retaining customers, improving customer loyalty, gaining customer insight, and implementing customer-focused strategies. 

SAP CRM helps you address your short term imperatives to reduce cost and increase your decision making ability and also helps your company achieve differentiated capabilities in order to compete effectively over the long term .The solution enables the customer relation platform to cater to B2C & B2B customers, interaction centre to interact with business customers and consumers online. It is integrated with business intelligence system for analytical reporting, mobile applications viz. PDA, mobiles for field sales & field service scenarios.

SAP CRM Solution will:
•    Align marketing resources to support organizational objectives
•    Realise the return on investment
•    Accelerate business processes with increased visibility and control
•    Drive customer demand with targeted marketing messages
•    Identify and retain high value customers with customer loyalty programs
•    Establish a standard ,streamlined business process with a central customer handling platform

SAP CRM solutions are based on SAP best practices modelled to reduce costs of your project evaluation/implementation and business process.

The CRM solution supports the following capabilities:
•    SAP CRM Marketing
•    SAP CRM Sales
•    SAP CRM Service
•    SAP CRM Interaction Center : web client
•    SAP CRM E-Commerce
•    Preconfigured system will set up complete system landscape and end to end business scenarios 
•    Provides flexibility to create unique customer experiences with real-time information
•    Enable a wide range of end-to-end business processes to address an array of marketing ,sales and service situations
•    Drives the organization to more consistent interactions across all channels and touch points